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Make a difference with every purchase

Donate to a cause close to your heart - at no extra cost

Shopping with us now means more than just a purchase – it's an opportunity to make a positive difference.

You can support one of three causes that matter to you. Choose your product, nominate a cause, and we'll donate on your behalf – at no extra cost. No hidden fees – just a simple way to do good together.

Our partnership with Contribe strengthens our commitment to social responsibility and gives you, as a customer, a unique opportunity to contribute to meaningful change. Together, we can make a tangible difference and help build a better world.

Choose to support one of three causes

Joanna House

Joannahuset, Denmark's first crisis center for children and youth, offers a safe haven for young people experiencing abuse and neglect. Open 24/7, it provides care, shelter and confidential counseling. The center was founded by social worker Jette Wilhelmsen in 2017 and aims to be a national resource for children in crisis. Joannahuset's unique approach, based on new research in childhood, respects each child as an equal and valuable individual and involves them in decisions that affect their lives. This approach is based on the understanding that children's well-being is closely connected to their relationships and life circumstances. Joannahuset works closely with various organizations and authorities to build bridges between existing services and ensure that children's rights are respected and upheld. At the core of Joannahuset's work is a dedication to empowering young people, helping them develop resilience and navigate their complex life situations.

The SMIL Foundation

SMILfonden works to create experiences and communities for children with serious and chronic illnesses and their families. They organize social activities that give the children a much-needed break from the illness, including events at hospitals, summer camps, trips and networking events. SMILfonden also focuses on counseling and support for families, so that they can deal with the challenges that come with a child with a long-term illness.

Hello Foundation

The Hej Foundation - founded by handball player Mikkel Hansen - was created to make a difference when it comes to creating safe communities without bullying.

"We are simply saying goodbye to bullying and hello to unity. We are not just focusing on bullying, but working with solutions and tools for how children and young people can help each other better. Our goal is to create safe spaces, more successful experiences and stronger unity. For everyone."